The Vision A Themed Story Line Consumer Demands Marketing Programs				Marketing Programs The Passages of TucsonSM proposes entertainment and events to be programmed year-round to encourage repeat visits, longer staying times and higher penetration rates. A variety and mix of activity will wind through the entire development for families, young adults and empty nesters. The Passages of TucsonSM will be an atmosphere of delight and excitement 365 days a year with street festivals, parades, concerts, dance programs, pageants, exhibitions and cultural events. Some of the proposed activities may include: Concerts Cultural events Fashion shows Celebrity appearances Sports exhibitions and clinics Movie premieres and casting calls Victory celebrations for sports teams High school marching band and dance-line exhibitions "Best of" events and attractions Film festivals Traveling exhibits Community spotlights Seasonal festivals Holiday parades Graduation celebrations Fourth of July parade, fireworks, concerts Holiday musical extravaganza Farmers market