The Vision A Themed Story Line Consumer Demands Marketing Programs				A Development Based on Evolving Consumer Demands As well as taking care of everyday life needs, people today are looking for destinations filled with diversity, social interaction and fun-filled experiences that can last a lifetime. They want a one-stop experience that offers a variety of attractions and activities where they can relax and enjoy unique and memorable experiences that both satisfy and enrich their lives. The Passages of TucsonSM will be a remarkable destination that people will want to visit again and again. In addition, Cienega Creek VillageSM will provide a mix of nearby residential living opportunities. The development will be well-positioned to take advantage of the explosive growth that is occuring in the area and that will continue over the next 15 to 20 years. Targeting Demand People are time poor and want one-stop places. They are demanding in their use of time. Customer attention spans are shorter and their expectations and growing larger. They want places that respond to their lives and needs. The land-use concept for The Passages of TucsonSM will be a one-stop location with a mix of uses and attractions where people want to go and come back. We will be a solution for time poor people.