Marketing Programs

The Passages of Tucson^SM entertainment and events will be programmed year round to encourage repeat visits, longer staying times and higher penetration rates. A variety and mix of activity will wind through the entire development for families, young adults and empty nesters. The Passages of Tucson^SM will be an atmosphere of delight and excitement 365 days a year with street festivals, parades, concerts, dance programs, pageants, exhibitions and cultural events.

Some of the proposed activities may include:

• Concerts

• Cultural events

• Fashion shows

• Celebrity appearances

• Sports exhibitions and clinics

• Movie premieres and casting calls

• Victory celebrations for sports teams

• High school marching band and dance-line exhibitions

• Political debates

• “Best of” events and attractions

• Film festivals

• Traveling exhibits

• Community spot lights

• Seasonal festivals

• Governor inauguration gala

• Holiday parades

• NASCAR weekend

• Graduation celebrations

• Fourth of July parade, fireworks, concerts

• Holiday musical extravaganza

• Farmers market