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Population, Ethnic, Educational Levels
Tucson East Side vs. Pima County
Proposed By-Pass from I-19 to I-10
Competitive Retail Market Assessment
The Composite Trade Area
Tucson's Major Malls |
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MARKET OVERVIEW The Composite Trade Area
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Primary Trade Area |
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A retail trade area was delineated for The
Passages of Tucson in order to assess demographic and
expenditure characteristics. The following map page
illustrates the Primary Trade Area, considered to be the
geographic area the project will draw retail patronage from.
The Primary Trade Area includes the population within a 30
minute drive time of The Passages of Tucson. This market
analysis projects that The Passages of Tucson will capture
7.3% of retail trade potential in this area.
The delineation of the Primary Trade Area considers the
following:
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The Passages’ context in relation to the
market and competing shopping centers
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Road transportation networks, which
affect access, commuting and employment distribution
patterns
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Significant natural and man-made
barriers
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The patterns of residential and
commercial development
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Secondary Trade Area |
| The Secondary Trade Area is the balance of Pima County. Some
of the communities in this area are Green Valley, Sierra
Vista, Douglas, Tombstone, Rio Rico, Bisbee, and Nogales,
Sonora. The Passages should capture a projected 4.2% of the
retail trade potential for the Secondary Trade Area. |
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Tertiary Trade Area |
| The Tertiary Trade area for The Passages of Tucson consists
of counties surrounding Pima County (Santa Cruz, Cochise,
Graham, Gila, Pinal, and Maricopa). It also includes Agua
Prieta, Sonora with a population of approximately 90,000.
This analysis projects a capture rate of approximately 1.2%
for the Tertiary Trade Area. |
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Additional Markets |
| Additional markets that have not been included in this
analysis are the employment base and tourism. The Passages
of Tucson is situated near a significant employment base
that will likely become patrons. The Tucson area draws over
3 million tourists each year that spend approximately $1.8
billion. The Passages should become a destination for these
markets but they were not factored into this analysis. |
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Southwest/Southeast Metropolitan Tucson Primary Trade
Area |
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(click
on image for larger view)
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The Passages of TucsonSM
Trade Areas Potential: |
|
Trade Area |
Population |
Retail Trade Potential |
Retail Capture |
Rate |
| Primary |
469,235 |
5,975,532,340 |
436,213,861 |
7.3% |
| Secondary |
724,687 |
5,832,890,798 |
244,981,414 |
4.2% |
| Tertiary |
3,572,703 |
48,071,844,095 |
576,862,129 |
1.2% |
| Total |
4,766,625 |
59,880,267,233 |
1,258,057,403 |
|
|
|
|
|
|
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Supportable Retail Space (Square Feet) |
5,797,500 |
|
|
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Primary Trade Area: 30 minute drive time
from The Passages of Tucson
Secondary Trade Area: The remainder of Pima
County including the communities of Green Valley,
Sierra Vista, Douglas, Rio Rico, Bisbee, Wilcox,
Tombstone, and Nogales, Sonora.
Tertiary Trade Area: Counties Surrounding
Pima County (Santa Cruz, Cochise, Graham, Gila,
Pinal, and Maricopa) and Agua Prieta, Sonora. |
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Breakdown of Tertiary Trade Area |
|
Market Area |
Population |
Retail Trade Potential |
Retail Capture |
Rate |
|
Santa Cruz County |
38,381 |
770,682,019 |
9,248,184 |
1.2% |
|
*Cochise County |
107,479 |
1,103,091,233 |
13,237,095 |
1.2% |
|
Graham County |
33,489 |
309,713,543 |
3,716,563 |
1.2% |
|
Gila County |
51,335 |
582,163,553 |
6,985,963 |
1.2% |
|
Pinal County |
179,727 |
1,982,989,223 |
23,795,871 |
1.2% |
|
Maricopa County |
3,072,149 |
43,230,717,806 |
518,768,614 |
1.2% |
|
Agua Prieta, Sonora |
90,143 |
92,486,718 |
1,109,841 |
1.2% |
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Total |
3,572,703 |
48,071,844,095 |
576,862,129 |
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*Cochise County numbers have the
community of Benson taken out because Benson is
included in the Primary Trade Area. |
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